Seo 5: drafting site

Drafting of the site and extent of the editorial.
For this article we will take the example of our company branding (referencing 4). Keyphrases were determined in order of importance, and the site tree is réalisée.Comment write his texts optimal for SEO?
Let's start with the example of an internal page "creating brand name, it must be optimized for that same expression. We saw in the article "SEO 2» the engines attached importance to text links, it is gone because the menu link that points to the page behaves just the key phrase "creation of brand name.

Relevance of Google results

Relevance of Google search ...

 
Sometimes Google is tired, the relevance of its results is no longer quite the appointment.That's how he bestowed on the agency website a 3rd place on more than 87,000 results for the query "Furniture of

Sale: expensive or cheap?

A friend recently quoted maxim, "buy China, buy twice"
This translates to "buy a product of poor quality, I throw it, because it does not suit me, I bought the same product in a quality that meets my expectations."
We find in Axis-Net many clients who are in their second "purchase" of the website, but why?
Quick summary of thoughts and steps they are past

Seo 4: site tree

Designing the site's tree
The list of key terms was conducted, what shall we do? 

Search engines love having their life easier, to do this, we will offer them a tree that will allow them to easily follow the links on the site.

Seo 3: keyphrases

The choice of keyphrases for referencing a website,A crucial point.

Choice keyphrases
The first question to ask is:at'il my site need to be referenced in search engines?
If you call Coca Cola or Microsoft, it will perhaps not necessary, because your brand is known, and there are chances that you appear on the application of your brand name. Nevertheless, we believe that certain brands are resting on their laurels and risk losing market share for playing the ostrich.

Seo 2: Search Engines

Understanding search engines to reference his site

Before rushing in applying various techniques to enhance the SEO of a website, you must understand the purpose and rationale of the search engines.
Take Google for example, because this engine is essential if you want to be visible on the web francophone.
The first objective of Google is to be used by the Internet. What are his means of doing so? (And which ones have made it successful?).

    * Ease of use: The home page of Google is simple and sober. I type my request and go!
    * The time to return results: Google is certainly the fastest engine to date.
    * The relevance of results: The crucial point is the key to the success of the engine, but must still retain relevance. This is our topic.
In practice, millions of webmasters trying to put their first results pages for their queries fetishes. The objective of the engine is to present the results that fit best to find the user, and not necessarily page full of ads that the webmaster, "Smith" is trying to put any money in the first place.

Seo 1: What is SEO?

Being visible in search engines, or not be?
Rather than your son tattooed head to toe to promote services or products offered by your website, stories in this section will help you better understand how you can improve your site's visibility in search engines. . Rather Than his tattooed head to your toe to Promote products or services Offered by your website, stories in this section help you better Will Understand how you can Improve your site's visibility in search engines. .
Referencing (SEO, Search Engine Optimization) is in the use of a number of techniques to bring up a website in the results of a search engine like Google, Yahoo and others .... Referencing (SEO, Search Engine Optimization) Is in the Use of a number of techniques to Bring up a website in the results of a search engine like Google, Yahoo and others ....
One then distinguishes basically two major options: One Two Major Basically Then distinguishable options: