Seo 2: Search Engines

Understanding search engines to reference his site

Before rushing in applying various techniques to enhance the SEO of a website, you must understand the purpose and rationale of the search engines.
Take Google for example, because this engine is essential if you want to be visible on the web francophone.
The first objective of Google is to be used by the Internet. What are his means of doing so? (And which ones have made it successful?).

    * Ease of use: The home page of Google is simple and sober. I type my request and go!
    * The time to return results: Google is certainly the fastest engine to date.
    * The relevance of results: The crucial point is the key to the success of the engine, but must still retain relevance. This is our topic.
In practice, millions of webmasters trying to put their first results pages for their queries fetishes. The objective of the engine is to present the results that fit best to find the user, and not necessarily page full of ads that the webmaster, "Smith" is trying to put any money in the first place.

When referencing a work site, the question to ask for the application of each technique is how I would treat this attempt if I was an engineer at Google. Recall of some basic algorithms and possibilities of a search engine:

    * An engine includes more text than images. To date, Google does not differentiate between pictures of a centipede and a balloon.
    * A motor attaches importance to the place where a text is set in a page.
    * A motor attaches great importance to titles and subtitles
    * A motor attaches importance to link text
    * An engine hates what is visible to him, but not for the Internet
    * A motor is less intelligent than a human is a machine, regardless of the high technology that it employs or the quality of its programs.
To help put you in the shoes of a search engine, you say you're blind.

    * You do not see the images
    * You read Braille, so when you open a newspaper, you first read the headlines, then the titles of articles and texts. Small details in footnotes are often less important to you.
    * You hate that there is written "white" if the content is black, because we try to deceive you. You're not stupid, and you know that many people will try to take advantage of your disability.
But why Google does it as much attention to the quality of its results?
Because the business model of Google is selling advertising through sponsored links. The turnover of Google in 2007 is 16 billion dollars in 2007, with 98.9% in sales of sponsored links. You can imagine that this cash machine will stop at nothing to ensure that you are using techniques to manipulate its search results.
The best advice we can give you is to make your site for users, not for the engines is a basic principle. But of course, there are methods to facilitate understanding of your site for users and engines. These are points that we will detail in subsequent articles.