Seo 5: drafting site

Drafting of the site and extent of the editorial.
For this article we will take the example of our company branding (referencing 4). Keyphrases were determined in order of importance, and the site tree is réalisée.Comment write his texts optimal for SEO?
Let's start with the example of an internal page "creating brand name, it must be optimized for that same expression. We saw in the article "SEO 2» the engines attached importance to text links, it is gone because the menu link that points to the page behaves just the key phrase "creation of brand name.

We will help the engine to understand that this page is relevant to this query.
Let's start with the main title of this page. This will be the same at "creating brand name"
A small paragraph will explain briefly why the choice of a brand name is important.
Then the page will include paragraphs that will be systematically preceded by a subtitle, for example, "Building national brand name, creating international brand name, brand name creation and legislation, creation of brand name and competition, creation of brand name and prior art search, etc..
In each paragraph, the text should include at least once the term of the subtitle of the latter.
In practice, it may be useful to include in any of paragraphs, a link to another page, for example, the expression "deposit brand name" may be used. This will serve to anchor a link to that page. This technique is very useful for the mesh of your internal links.
This methodology can be applied on all pages within the site.
The home page for it will benefit from a slightly different treatment.
The general principle remains the same, it must be optimized for the main keyphrase, but also serve as a top executive to other pages. The engines will travel usually your site from it.
Its principal purpose would be "Branding" by cons, the paragraph that explains what your company is, what services it offers, must contain the essential links to your internal pages. An engine generally preferring the links in the content, rather, for example, that the links in a menu below.
In practice, it is obviously a bit more complex to work referencing an online store incorporating 50 categories and 10,000 articles, but the basics remain the same.
Another issue is the long tail that we detail in a section of our website: SEO and long tail.
For editorial work can be very long. But it is the key to the quality of your listing. If you know your subject, without knowing you real skills in writing, entrust this work to the agency that manages your project (after making sure that it masters the art of SEO).