Seo 4: site tree

Designing the site's tree
The list of key terms was conducted, what shall we do? 

Search engines love having their life easier, to do this, we will offer them a tree that will allow them to easily follow the links on the site.

Better than that, we already give them information on our content and the theme of the site. The solution is to use, from the menus, text corresponding to the key phrases that we have determined.
In order to clarify things better, we will take a concrete case that we deliberately keep simple.
You are at the head of a company that creates brand names. The list of key phrases that you have selected is:

    * Branding
    * Creation of brand name
    * Creation of product name
    * Create service name
    * Deposit brand name
    * Deposit product name
    * Name deposit services
Ideally, you'll create an optimized page for each phrase. It will of course add to your site pages related practices such as "Customer References, Contact"
The structure of your site can be
A home page that will optimize on "Branding - the brand name"
This page should contain a menu to access each of the internal pages: Creation of brand name | Create product name | Create service name | brand name deposit | deposit product name | name filing service | Our references | contact us
This menu will be available on all pages of your site (we will see later why, but it will be done in full drive, and certainly not as an image).
Ideally, the home page will include a text that presents a global services company. This text will include the main keyword phrases that have been defined.
One page per service: Creating brand name, creating product name, etc..
Related pages: References, Contact, which will be used for small referencing ... whatever ... but that are important to your image, or to make life easier for the user.
This little article seems simplistic, yet the structure of your site is crucial to the success of your SEO.