Choice keyphrases
The first question to ask is:at'il my site need to be referenced in search engines?
If you call Coca Cola or Microsoft, it will perhaps not necessary, because your brand is known, and there are chances that you appear on the application of your brand name. Nevertheless, we believe that certain brands are resting on their laurels and risk losing market share for playing the ostrich.
If the answer is "yes," then start at the right end.
We get to Axe-Net numerous requests for the listing of existing sites. The logic behind their creation was flawed. In practice, we think referencing first, then build the site. We will help you avoid making the mistake of doing everything backwards.
If your company is called "snvf (national society for family bike), there is little chance that a visitor types your name into a search engine, because nobody knows you. It is very important to ask the following question: "What will hit the surfer who wants to buy my products or services? "
It will therefore be useful to list the words and phrases that could be used by the Internet. This early work, most important, is not so simple, but some tracks and tools can help you.
* First, listen to your customers, your partners, business associates, friends. How do they talk to you? What words do they use? Please do not use jargon if your customers do not understand it.
* Use online tools can help you, as the tool of Google.
* Look at the websites of your competitors, they used as texts in their sites.
* Next, make your own list of expressions. We emphasize the word "expression" rather than "words", since studies show that the user types more words in their queries.
Caution, one word can have several meanings. If for us, the word "SEO" is relative to the positioning of a site in the results of a search engine for a retail buyer, it would mean (taking into account a company on its list of suppliers)
* Consider the prefix and suffix of words. The word "bike" can be preceded by "sale" followed by "Toulouse" which gives us three words: bike sales, bike Toulouse, Toulouse bike sales.
* Do not try to be referenced on anything. Also with this example of "Bicycle" do not try to reference you on "ATV" if you do not offer. It will be difficult to optimize a page on the subject, and more, visitors will be disappointed.
* List your expressions in order of importance. Quite simply, take a spreadsheet like Excel, list your expressions in column A and you say "If I could be referenced as an expression, which would I choose? "Then cut and paste the phrase the top of column B, then continue until there is nothing in column A, your list is classified.
What this work will he serve?
It is based on the choice of descending keyphrases on which you want to be listed that will decide the text content of your site, the menu tree, the form of URLs, and more.
We will address the use of this list in the following articles. It is important that you spend the time necessary to establish it. It's almost the most important work, the rest is that the technique.
In practice, an agency like Axis-Net spend 1-3 days to do this work comprehensively. At 50.00 euros an hour (or, still cheaper than a body builder or a plumber), do yourself the calculation of the economy than you do if you realize it yourself. It may be more cost effective to entrust an agency while you earn more also, with your own business.
Choice keyphrases
The first question to ask is:at'il my site need to be referenced in search engines?
If you call Coca Cola or Microsoft, it will perhaps not necessary, because your brand is known, and there are chances that you appear on the application of your brand name. Nevertheless, we believe that certain brands are resting on their laurels and risk losing market share for playing the ostrich.
If the answer is "yes," then start at the right end.
We get to Axe-Net numerous requests for the listing of existing sites. The logic behind their creation was flawed. In practice, we think referencing FIRST, THEN then build the site. We will help you avoid making the mistake of doing everything backwards.
If your company is called "snvf (national society for family bike), there is little chance that a visitor types your name into a search engine, because nobody knows you. It is very important to ask the following question: "What will hit the surfer who wants to buy my products or services? "
It will therefore be useful to list the words and phrases that could be used by the Internet. This early work, most important, is not so simple, but some tracks and tools can help you.
* First, listen to your customers, your partners, business associates, friends. How do they talk to you? What words do they use? Please do not use jargon if your customers do not understand it.
* Use online tools can help you, as the tool of Google.
* Look at the websites of your competitors, they used as texts in their sites.
* Next, make your own list of expressions. We emphasize the word "expression" rather than "words", since studies show that the user types more words in their queries.
Caution, one word can have several meanings. If for us, the word "SEO" is relative to the positioning of a site in the results of a search engine for a retail buyer, it would mean (taking into account a company on its list of suppliers)
* Consider the prefix and suffix of words. The word "bike" can be preceded by "sale" followed by "Toulouse" which gives us three words: bike sales, bike Toulouse, Toulouse bike sales.
* Do not try to be referenced on anything. Also with this example of "Bicycle" do not try to reference you on "ATV" if you do not offer. It will be difficult to optimize a page on the subject, and more, visitors will be disappointed.
* List your expressions in order of importance. Quite simply, take a spreadsheet like Excel, list your expressions in column A and you say "If I could be referenced as an expression, which would I choose? "Then cut and paste the phrase the top of column B, then continue until there is nothing in column A, your list is classified.
What this work will he serve?
It is based on the choice of descending keyphrases on which you want to be listed that will decide the text content of your site, the menu tree, the form of URLs, and more.
We will address the use of this list in the following articles. It is important that you spend the time necessary to establish it. It's almost the most important work, the rest is that the technique.
In practice, an agency like Axis-Net spend 1-3 days to do this work comprehensively. At 50.00 euros an hour (or, still cheaper than a body builder or a plumber), do yourself the calculation of the economy than you do if you realize it yourself. It may be more cost effective to entrust an agency while you earn more also, with your own business.
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